6 reasons your email is blocked

How to succeed with email deliverability written by Loren McDonald of Silverpop. When thinking about tips for successful email deliverability, let’s first look at the inverse – what will get your email blocked or junked by an ISP or other receiver? There are 6 primary ways an ISP (let’s focus in them for simplicity) will block or filter your commercial messages.

What will get your email blocked ?

Responsys seek deliverability specialist (San Fran)

Responsible for monitoring, evaluation, and support of email deliverability customers for a high volume email system. Ensures that email messages are properly constructed to meet industry best practices. Monitors email sends to secure the highest possible delivery rate. Creates and maintains relationships with ISPs, customers (internal and external) and solutions providers to quickly troubleshoot and resolve issues.

Amplify’d from www.linkedin.com

Email Deliverability Specialist at Responsys Location: Anywhere in the US - this job can be remote (San Francisco Bay Area) URL: http://www.responsys.com

Type: Full-time Experience: Mid-Senior level Functions: Marketing, Product Management, Management, Project Management  Industries: Management Consulting, Internet, Information Technology and Services, Marketing and Advertising, Computer Software  Posted: October 20, 2010 by Brian Snodgrass Compensation: Exclellent Comp, Benefits, Stock, 401k Referral Bonus:

Additional Information

Local candidates only, no relocation (San Francisco Bay Area).

No third party applications. Read more at www.linkedin.com

 

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Fred Tabsharani blogging on Deliverability

EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email...

Amplify’d from emailexpert.org

Charity focused Affinity Email Marketing

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated.  Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns.

About the author Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals. Read more at emailexpert.org

 

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Great post on email authentication from @Bronto

Amplify’d from blog.bronto.com

Proving Yourself: The Need to Authenticate

The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges.  Last week I attended the fall session of a conference where many industry leaders gathered to discuss email marketing. I had three key takeaways: authentication, authentication, authentication.  In all seriousness, authentication is a topic which is still gaining momentum and strength, which was reaffirmed at this conference. Both the sender and receiver community are on the same page on the importance of authenticating each email.

Chris Kolbenschlag Director of Deliverability at Bronto Read more at blog.bronto.com

 

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Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Amplify’d from economictimes.indiatimes.com

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today. India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories. The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter. A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains. The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community. The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated. "It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI. Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails. "It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said. Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques. Though the numbers in India might seem small, but such attacks are increasing. "Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said. Read more at economictimes.indiatimes.com

 

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Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Amplify’d from economictimes.indiatimes.com

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today. India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories. The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter. A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains. The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community. The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated. "It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI. Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails. "It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said. Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques. Though the numbers in India might seem small, but such attacks are increasing. "Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said. Read more at economictimes.indiatimes.com

 

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Email pre-headers, what is it all about?

Amplify’d from www.smith-harmon.com

Posted by Darrah MacLean at 6:31 AM

September 28, 2010: Subject Line + Preheader = The Perfect Pairing

In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com

 

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Bringing sexy back to email

Amplify’d from theemailwars.com

13 Brands Examined: New rules for sexy subject lines

ARTICLE HIGHLIGHTS:

If you want to grow a mature email program, spend considerable time and energy testing a variety of offers

Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense

After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back — and it all starts with the subject line.

Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.

It sets the tone.

It drives significance and importance.

It aligns expectations.

It creates engagement.

It delivers on the relationship.

It is your first level of interaction.

Don’t be afraid to get creative and experiment with length and characters Read more at theemailwars.com

 

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Up close and personal with email

Remy Bergsma makes some great points

Amplify’d from emailblog.eu

Personal EEMC invite – but it’s not personal

October 14th, 2010Remy Email marketing

When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam. Alas this was the case with an invitation for the European Email Marketing Conference I received from an ESP:

See more at emailblog.eu

 

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Great birds eye view to deliverability problems

Amplify’d from www.mediapost.com

How to Resolve Common Deliverability Challenges

More than 80% of all delivery issues arise because of a problem with your sending reputation.  Your sending reputation is based upon your sending patterns and volumes, mailing infrastructure, list hygiene (spam traps and unknown users), and subscriber complaints. Recently we gathered a bunch of data to figure out why our email was being blocked. Today, let's look at how we can resolve the reputation issues and get our email back to the inbox, based on the data we gathered. Read more at www.mediapost.com

 

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Constant Contact integrates with Klout

Amplify’d from www.constantcontact.com

CONSTANT CONTACT ANNOUNCES FLOWTOWN INTEGRATION

Gives Small Businesses Deeper Insights into Customer Demographics and Social Network Reach; Enables More Targeted Email Marketing Campaigns

Constant Contact®, Inc.7 (Nasdaq: CTCT) has announced another technology integration through its AppConnect partner program aimed at making social media simple for small businesses. Constant Contact has partnered with Flowtown, a social media marketing platform, to provide users of its email marketing8 tool with deeper insights into their subscribers. Information includes demographics (age, gender), social network membership, and social influence, as measured by the Klout9 score, which quantifies reach by measuring the level of audience engagement. Read more at www.constantcontact.com

 

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The puppy has a message about buying email lists

Russia's biggest webmail supplier seeks $500m from London listing

Russians looking for investment from London for their webmail service.

Russia's biggest webmail supplier seeks $500m from London listing

Fat Freddys Drop Tour the UK

Heading off to see FFD on Thursday, taking my daughter, introducing a whole new generation of the wonder that is NZ Dub.

Amplify’d from en.wikipedia.org

encyclopedia

Fat Freddys Drop is a seven-piece band from Wellington, New Zealand, whose musical style has been characterised as any combination of dub, reggae, soul, jazz, rhythm and blues, and techno. Originally a jam band formed in the late 1990s by musicians from other bands in Wellington, Fat Freddy’s Drop gradually became its members' sole focus. Band members continued playing with their other respective groups—The Black Seeds, TrinityRoots, Bongmaster, and others—for much of their 11-year career. Fat Freddy’s Drop are known for their improvised live performances; songs on their studio albums are versions refined over years of playing them live in New Zealand, and on tour abroad.

"Wandering Eye" (2006)

"Wandering Eye" (2006) The first single of Based on a True Story demonstrates the band's reggae and soul influences.

Aerial view of Wellington, New Zealand. The band, and The Drop label, are headquartered in Lyall Bay (center-left)[48]

Tamaira

This page was last modified on 14 August 2010 at 15:10. Text is available under the Creative Commons Attribution-ShareAlike License; additional terms may apply. See Terms of Use for details. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization. Contact us Privacy policy About Wikipedia Disclaimers

Official website

Kartel management

Sonar Kollektiv management

management

Sonar Kollektiv management Read more at en.wikipedia.org

 

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Deliverability & ISP Manager with Port25 experience (work from home)

Email Deliverability & ISP Manager at RevNet LLC

Location: Hackensack, NJ (Greater New York City Area)

URL: http://www.revnet.com

Amplify’d from www.linkedin.com

Type: Full-time Experience: Mid-Senior level Functions: Advertising, Information Technology, Marketing  Industries: Information Technology and Services, Online Media, Marketing and Advertising, Internet  Posted: August 20, 2010 Compensation: Very Competitive Referral Bonus:

Job Description

This position is located in Hackensack, NJ, approximately 10 miles from Manhattan. Opportunity is available to work from home for the right individual. The position will be a hands-on position to help maintain the deliverability and continued success of RevNet internal email marketing campaigns. Individual will over see all the aspects of deliverability with major ISP including Yahoo, Gmail, and Hotmail. The job will entail maintaining and improving deliverability through best practices, white listing, feedback loop management, and ISP issue resolution. User will have access to the tools and resources available in the RevNet ETM technology to assist in large scale performance based email deliverability analytics.

Skills

Job Responsibilities - Setup and monitor feedback loops. - White listing with all ISPs. - Report on data quality of all list management clients. - Stay up to date on all ISP changes and updates. - Maintain and manage internal Power MTA servers. - Maintain and manage all Email Service Providers relationships. - Communicate with ISP's for any potential issues. - Report to CEO and President on delivery statistics and publisher data performance. - Ability to adapt to dynamic situations in a fast manor. - Self Starter who can work independently and be very creative. Qualifications - At least 4 years experience in email marketing and deliverability with all the major ISPs. - Familiarity with all the ISP processes. - Regular attendance of Industry conferences and events. - At least 2 years of Power MTA (Port25) Experience. - Multi-tasker who can adapt to the situation at hand. - Competitive spirit to succeed and grow. Read more at www.linkedin.com

 

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Collecting Email Data in Mexico: do new laws affect you?

Amplify’d from bakerxchange.com

Outline of the new Mexican Data Protection Law

Summary

On 5 July 2010, the Mexican Ministry of the Interior published the Mexican Federal Law for the Protection of Personal Data in Control of Private Persons (the Data Protection Law or the Law), which came in force on 6 July 2010.

This Data Protection Law is Mexico's first law of its type at the federal level and creates a new set of obligations and compliance challenges for companies that collect, process, store or manage Personal Data (as defined below) in Mexico.

Although the Data Protection Law came into force on 6 July 2010, some of its effects are set to be implemented at later times, including, among others, the publication of regulations, certain requirements for data collectors and the ability of data subjects to request correction of their data.

This document aims to highlight some of the main aspects of the Law and its effects for general guidance purposes. However, it does not reflect all obligations which exist or  could be applicable under the Law.

Who are subject to the Data Protection Law?

Data

Data Read more at bakerxchange.com

 

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If Facebook was a country its people would be the poorest on planet

Maybe the third largest but it would be in a pretty bad state...

Amplify’d from www.b2bm.biz

Mills

August 20, 2010 8:22 AM | By Stephen Mills

If Facebook was a country... August 20, 2010 8:22 AM | By Stephen Mills

I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22... 0 comments | Full story Read more at www.b2bm.biz

 

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Fishbowl seek Deliverability Analyst (Virginia)

Amplify’d from jobview.monster.com

Deliverability Analyst About the Job Fishbowl is looking for a talented Deliverability Analyst! Fishbowl, Inc.​ is a leading provider of on-demand software and services for the Restaurant industry.​ Fishbowl's easy-to-use solutions help local and national organizations of all sizes manage and automate critical guest marketing services including online email and promotions marketing, online ordering and online reservations.​ Fishbowl works with over 1,500 clients, 30,000 restaurant locations, and maintains a consumer database with over 42 million members.​ Fishbowl is based in Alexandria, Virginia with offices in North America and Europe.​ For more information please visit www.​fishbowl.​com.​ Description: Fishbowl is looking for an analytical individual with excellent communication skills to fill a Deliverability Analyst position.​ The Deliverability Analyst will report to the Sr.​ Manager of Deliverability and be responsible for managing ISP relationships, monitoring, researching and resolving blocking and blacklisting issues.​   Responsibilities include: • Monitor and diagnose email deliverability for all Fishbowl’s clients using internal and external tools, including blacklist monitoring, sender reputation, and inbox monitoring.​ •     Analyze reports on outbound emails and incoming bounce statistics to deliver insight and recommendations for deliverability improvement.​ •     Maintain a deep and up-to-date knowledge of the email industry and as it relates to email delivery.​ •     Serve as primary contact for ISP abuse desks, blacklists and anti-spam software.​ Setup and support whitelisting and feedback loop programs.​ •     Identify and resolve problems around Deliverability and provide support and escalation to resolve issues.​ Ability to learn Fishbowl’s email messaging platform and troubleshoot within.​ •     Communicate issues, troubleshoot and reinforce best practices for Support, Technology and Professional Services teams to provide guidance to maximize email deliverability.​ •     Monitor clients and ensure compliance with policies for list growth, list hygiene, best creative practices and CAN-SPAM compliance to maximize email deliverability.​ •     Compile weekly summary for management team of mailing statistics and issues.​ •     Provide ongoing reviews for client list hygiene and list collection sources.​ •     Responsible for monitoring and escalating privacy policies problems that impact client email campaigns.​ •     Work with technical team to troubleshoot MTA settings and make recommendations for changes related to Deliverability, Authentication and best practices.​ •         Participate in industry groups and attend conferences such as MAAWG.​ •         Other duties and responsibilities    Requirements: •     Bachelor’s degree •     Minimum of 1 year Email Deliverability, or ISP/​ESP industry experience – The candidate must be up to date with all rules, regulations and best practices of the email industry.​ •     Strong analytical and problem-solving skills.​ •     Excellent oral and written communication skills.​ •     Attention to detail with ability to multi-task.​ •     Commitment to providing excellent customer service.​ Must be a team player.​ •     Technical background is preferred.​ •     Knowledge of CAN-SPAM and other e-mail related regulatory compliance domestically and internationally.​ •     Must have a passion for analysis and troubleshooting.​ •     Must have knowledge of "best practices" for email creation, sending, list building and list management •     Must have understanding of email authentication standards such as Domain Keys, SPF and SenderID, etc.​ Read more at jobview.monster.com

 

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It isn't the subject line that is the problem with your deliverability

If you still believe the Hype and think your subject line is what is stopping your message getting through to the inbox then your are very much mistaken. This article will explain why...

Amplify’d from blog.emailexperience.org

Dirty Words and the Spam Filter

Dirty Words and the Spam Filter

Monday, August 23, 2010 by Kelly Lorenz

warned

“Free”

“Percentage off”

“Urgent”

“Buy now”

ALL CAPS

Special characters (!, %, $, @, *….)

“Click here”

And on and on…

But, here’s the thing: They’re not hurting you and haven’t been for a while now.

rejected

For years senders have been warned away from utilizing “spammy” words that could cause their emails to end up in the spam folder or outright rejected at ISPs. These words (and punctuation) include: Read more at blog.emailexperience.org

 

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Email Marketing Open & Click Rates by Industry

Amplify’d from www.emarketer.com

Sources

Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies.

Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.

See more at www.emarketer.com

 

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DKIMCore.... very interesting

I will be spending a fair amount of time on this site tomorrow....

Amplify’d from dkimcore.org

What is DKIM Core?

DKIM Core is a way to attach a token (or tokens) to an email that tells the recipient who is responsible for the email (typically the token would represent the author of the email, the operator of the email service, or the owner of a mailing list, but it might also represent others, such as email reputation or certification services).

What is it useful for?

It allows an email sender to keep using the same token even if they change their “From” address, the IP address of their mailserver or the email service provider they use to send their email. That way anyone receiving the email can tell that the email is coming from the same organization as previous emails they've received. Read more at dkimcore.org

 

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Fail Safe Email Delivery for Web Apps

Chris takes you through the sometimes painful process of setting up a web app.

Amplify’d from thinkvitamin.com

Fail Safe Email Delivery for Web Apps

By Chris Nagele

I have to be honest with you. If you run a web app and it sends email, right now you’re probably blind. You have an app or site, you setup a local SMTP server and start firing messages through it. You don’t know if they are bouncing, making it to the inbox or just failing altogether.

To be fair, it’s not your fault. This is the way most people handle email. To ensure that those important emails get to the inbox, there is a lot more involved. I’m going to explain how to make it happen in two ways: The hard way and the easy way.

Before getting into the details, I should probably tell you about myself. My company, Wildbit, runs Postmark, which is an API based service for delivering email in web apps. While Postmark is new, we’ve been running Newsberry (an email marketing system) for years, giving us the experience to properly handle a large volume of email for many customers. Let’s jump in. Read more at thinkvitamin.com

 

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Hewlett Packard deceptive email campaign, is it spam?

Hewlett Packard send Deceptive Email to UCAS Mailing List



UCAS is a publically funded body in the UK. Apparently they rent their list to commercial organisations.



UCAS is the organisation that allots university places for students. On the day students expected their exam results they got an email with the headline "you've been accepted" from UCAS.



The contents of the email were actually a special offer for a laptop from HP.



Thi kind of deceptive behaviour turns an opted-in message into spam in my opinion.

Amplify’d from www.dailymail.co.uk

Student fury at 'You've been accepted' spam email from UCAS

Furious students voiced their anger with the university admissions service after they received a misleading spam email telling them 'you've been accepted' - just hours before they were due to pick up their A-level results.

Many of the teenagers assumed the email was official confirmation that they had achieved the required grades and had been accepted by their choice of university.

But the messages were simply adverts for a discounted Hewlett Packard laptop.

Spam: Students waiting to find out if they had been accepted into university received a misleading email from UCAS

The Universities and Colleges Admissions Service, UCAS, today apologised and said it would be working to prevent 'this type of situation in the future'.

But online message boards and a Facebook group set up by furious university hopefuls were flooded with messages attacking UCAS for sending the misleading email.

Raheem Kassam, spokesman for the Student Rights organisation, described the decision to send the email just hours before students were due to get their A-level results as 'utterly callous'.

He said: 'Some people are absolutely fuming. These people are waiting to find out what's happening with their future. It's an extremely important time for them and to receive an email like this from UCAS is completely wrong. To send something like that the day before A-level results is utterly callous. Heads will roll. It was a huge error of judgment.'

Another post on a separate online messageboard said: 'Got that email on my phone on the way back from work. My phone only displays the first four words in the email subject. Needless to say I was cursing UCAS.'

Another said: 'My heart stopped when I saw the email. It's totally wrong of them to do that to me.'

A UCAS spokesman said: 'We understand and apologise for the confusion this has caused to some applicants, and we are looking at reviewing our quality filters to avoid this type of situation in future.'

Hewlett Packard was unavailable for comment. Read more at www.dailymail.co.uk

 

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