Amplify’d from www.smith-harmon.com
Posted by Darrah MacLean at 6:31 AM
In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com
See this Amp at http://bit.ly/9sG9JT
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