Thursday, 21 October 2010

Responsys seek deliverability specialist (San Fran)

Responsible for monitoring, evaluation, and support of email deliverability customers for a high volume email system. Ensures that email messages are properly constructed to meet industry best practices. Monitors email sends to secure the highest possible delivery rate. Creates and maintains relationships with ISPs, customers (internal and external) and solutions providers to quickly troubleshoot and resolve issues.

Amplify’d from www.linkedin.com


Email Deliverability Specialist at Responsys




Location: Anywhere in the US - this job can be remote (San Francisco Bay Area)


URL: http://www.responsys.com




Type:

Full-time

Experience:

Mid-Senior level

Functions:

Marketing, Product Management, Management, Project Management 

Industries:

Management Consulting, Internet, Information Technology and Services, Marketing and Advertising, Computer Software 

Posted:

October 20, 2010 by Brian Snodgrass






































Brian is a 2nd degree contact






Compensation:




Exclellent Comp, Benefits, Stock, 401k


Referral Bonus:








Additional Information

  • Local candidates only, no relocation (San Francisco Bay Area).
  • No third party applications.
Read more at www.linkedin.com
 

Saturday, 16 October 2010

Fred Tabsharani blogging on Deliverability

EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email...

Amplify’d from emailexpert.org

Charity focused Affinity Email Marketing

unicef-school

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated.  Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns.


About the author



Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.



Read more at emailexpert.org
 

Friday, 15 October 2010

Great post on email authentication from @Bronto

Amplify’d from blog.bronto.com

Proving Yourself: The Need to Authenticate

PassportThe movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges.  Last week I attended the fall session of a conference where many industry leaders gathered to discuss email marketing. I had three key takeaways: authentication, authentication, authentication.  In all seriousness, authentication is a topic which is still gaining momentum and strength, which was reaffirmed at this conference. Both the sender and receiver community are on the same page on the importance of authenticating each email.

Chris Kolbenschlag

Director of Deliverability at Bronto

Read more at blog.bronto.com
 

Thursday, 14 October 2010

Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.

India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.

The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.

A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.

The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.

The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.

"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.

Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.

"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.

Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.

Though the numbers in India might seem small, but such attacks are increasing.

"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Read more at economictimes.indiatimes.com
 

Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.

India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.

The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.

A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.

The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.

The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.

"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.

Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.

"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.

Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.

Though the numbers in India might seem small, but such attacks are increasing.

"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Read more at economictimes.indiatimes.com
 

Email pre-headers, what is it all about?

Amplify’d from www.smith-harmon.com


Posted by Darrah MacLean at 6:31 AM

September 28, 2010: Subject Line + Preheader = The Perfect Pairing

In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com
 

Bringing sexy back to email

Amplify’d from theemailwars.com

13 Brands Examined: New rules for sexy subject lines

ARTICLE HIGHLIGHTS:

  • If you want to grow a mature email program, spend considerable time and energy testing a variety of offers
  • Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense
After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back — and it all starts with the subject line.
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.

  • It sets the tone.


  • It drives significance and importance.


  • It aligns expectations.


  • It creates engagement.


  • It delivers on the relationship.


  • It is your first level of interaction.

    • Don’t be afraid to get creative and experiment with length and characters
    Read more at theemailwars.com
     

    Up close and personal with email

    Remy Bergsma makes some great points

    Amplify’d from emailblog.eu

    Personal EEMC invite – but it’s not personal

    October 14th, 2010Remy Email marketing

    When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam. Alas this was the case with an invitation for the European Email Marketing Conference I received from an ESP:

    See more at emailblog.eu
     

    Wednesday, 13 October 2010

    Great birds eye view to deliverability problems

    Amplify’d from www.mediapost.com
    How to Resolve Common Deliverability Challenges

    More than 80% of all delivery issues arise because of a problem with your sending reputation.  Your sending reputation is based upon your sending patterns and volumes, mailing infrastructure, list hygiene (spam traps and unknown users), and subscriber complaints. Recently we gathered a bunch of data to figure out why our email was being blocked. Today, let's look at how we can resolve the reputation issues and get our email back to the inbox, based on the data we gathered.

    Read more at www.mediapost.com
     

    Constant Contact integrates with Klout

    Amplify’d from www.constantcontact.com

    CONSTANT CONTACT ANNOUNCES FLOWTOWN INTEGRATION

    Gives Small Businesses Deeper Insights into Customer Demographics and Social Network Reach; Enables More Targeted Email Marketing Campaigns

    Constant Contact®, Inc.7 (Nasdaq: CTCT) has announced another technology integration through its AppConnect partner program aimed at making social media simple for small businesses. Constant Contact has partnered with Flowtown, a social media marketing platform, to provide users of its email marketing8 tool with deeper insights into their subscribers. Information includes demographics (age, gender), social network membership, and social influence, as measured by the Klout9 score, which quantifies reach by measuring the level of audience engagement.

    Read more at www.constantcontact.com
     

    The puppy has a message about buying email lists