Deliverability & ISP Manager with Port25 experience (work from home)

Email Deliverability & ISP Manager at RevNet LLC

Location: Hackensack, NJ (Greater New York City Area)

URL: http://www.revnet.com

Amplify’d from www.linkedin.com

Type: Full-time Experience: Mid-Senior level Functions: Advertising, Information Technology, Marketing  Industries: Information Technology and Services, Online Media, Marketing and Advertising, Internet  Posted: August 20, 2010 Compensation: Very Competitive Referral Bonus:

Job Description

This position is located in Hackensack, NJ, approximately 10 miles from Manhattan. Opportunity is available to work from home for the right individual. The position will be a hands-on position to help maintain the deliverability and continued success of RevNet internal email marketing campaigns. Individual will over see all the aspects of deliverability with major ISP including Yahoo, Gmail, and Hotmail. The job will entail maintaining and improving deliverability through best practices, white listing, feedback loop management, and ISP issue resolution. User will have access to the tools and resources available in the RevNet ETM technology to assist in large scale performance based email deliverability analytics.

Skills

Job Responsibilities - Setup and monitor feedback loops. - White listing with all ISPs. - Report on data quality of all list management clients. - Stay up to date on all ISP changes and updates. - Maintain and manage internal Power MTA servers. - Maintain and manage all Email Service Providers relationships. - Communicate with ISP's for any potential issues. - Report to CEO and President on delivery statistics and publisher data performance. - Ability to adapt to dynamic situations in a fast manor. - Self Starter who can work independently and be very creative. Qualifications - At least 4 years experience in email marketing and deliverability with all the major ISPs. - Familiarity with all the ISP processes. - Regular attendance of Industry conferences and events. - At least 2 years of Power MTA (Port25) Experience. - Multi-tasker who can adapt to the situation at hand. - Competitive spirit to succeed and grow. Read more at www.linkedin.com

 

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Collecting Email Data in Mexico: do new laws affect you?

Amplify’d from bakerxchange.com

Outline of the new Mexican Data Protection Law

Summary

On 5 July 2010, the Mexican Ministry of the Interior published the Mexican Federal Law for the Protection of Personal Data in Control of Private Persons (the Data Protection Law or the Law), which came in force on 6 July 2010.

This Data Protection Law is Mexico's first law of its type at the federal level and creates a new set of obligations and compliance challenges for companies that collect, process, store or manage Personal Data (as defined below) in Mexico.

Although the Data Protection Law came into force on 6 July 2010, some of its effects are set to be implemented at later times, including, among others, the publication of regulations, certain requirements for data collectors and the ability of data subjects to request correction of their data.

This document aims to highlight some of the main aspects of the Law and its effects for general guidance purposes. However, it does not reflect all obligations which exist or  could be applicable under the Law.

Who are subject to the Data Protection Law?

Data

Data Read more at bakerxchange.com

 

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If Facebook was a country its people would be the poorest on planet

Maybe the third largest but it would be in a pretty bad state...

Amplify’d from www.b2bm.biz

Mills

August 20, 2010 8:22 AM | By Stephen Mills

If Facebook was a country... August 20, 2010 8:22 AM | By Stephen Mills

I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22... 0 comments | Full story Read more at www.b2bm.biz

 

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Fishbowl seek Deliverability Analyst (Virginia)

Amplify’d from jobview.monster.com

Deliverability Analyst About the Job Fishbowl is looking for a talented Deliverability Analyst! Fishbowl, Inc.​ is a leading provider of on-demand software and services for the Restaurant industry.​ Fishbowl's easy-to-use solutions help local and national organizations of all sizes manage and automate critical guest marketing services including online email and promotions marketing, online ordering and online reservations.​ Fishbowl works with over 1,500 clients, 30,000 restaurant locations, and maintains a consumer database with over 42 million members.​ Fishbowl is based in Alexandria, Virginia with offices in North America and Europe.​ For more information please visit www.​fishbowl.​com.​ Description: Fishbowl is looking for an analytical individual with excellent communication skills to fill a Deliverability Analyst position.​ The Deliverability Analyst will report to the Sr.​ Manager of Deliverability and be responsible for managing ISP relationships, monitoring, researching and resolving blocking and blacklisting issues.​   Responsibilities include: • Monitor and diagnose email deliverability for all Fishbowl’s clients using internal and external tools, including blacklist monitoring, sender reputation, and inbox monitoring.​ •     Analyze reports on outbound emails and incoming bounce statistics to deliver insight and recommendations for deliverability improvement.​ •     Maintain a deep and up-to-date knowledge of the email industry and as it relates to email delivery.​ •     Serve as primary contact for ISP abuse desks, blacklists and anti-spam software.​ Setup and support whitelisting and feedback loop programs.​ •     Identify and resolve problems around Deliverability and provide support and escalation to resolve issues.​ Ability to learn Fishbowl’s email messaging platform and troubleshoot within.​ •     Communicate issues, troubleshoot and reinforce best practices for Support, Technology and Professional Services teams to provide guidance to maximize email deliverability.​ •     Monitor clients and ensure compliance with policies for list growth, list hygiene, best creative practices and CAN-SPAM compliance to maximize email deliverability.​ •     Compile weekly summary for management team of mailing statistics and issues.​ •     Provide ongoing reviews for client list hygiene and list collection sources.​ •     Responsible for monitoring and escalating privacy policies problems that impact client email campaigns.​ •     Work with technical team to troubleshoot MTA settings and make recommendations for changes related to Deliverability, Authentication and best practices.​ •         Participate in industry groups and attend conferences such as MAAWG.​ •         Other duties and responsibilities    Requirements: •     Bachelor’s degree •     Minimum of 1 year Email Deliverability, or ISP/​ESP industry experience – The candidate must be up to date with all rules, regulations and best practices of the email industry.​ •     Strong analytical and problem-solving skills.​ •     Excellent oral and written communication skills.​ •     Attention to detail with ability to multi-task.​ •     Commitment to providing excellent customer service.​ Must be a team player.​ •     Technical background is preferred.​ •     Knowledge of CAN-SPAM and other e-mail related regulatory compliance domestically and internationally.​ •     Must have a passion for analysis and troubleshooting.​ •     Must have knowledge of "best practices" for email creation, sending, list building and list management •     Must have understanding of email authentication standards such as Domain Keys, SPF and SenderID, etc.​ Read more at jobview.monster.com

 

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It isn't the subject line that is the problem with your deliverability

If you still believe the Hype and think your subject line is what is stopping your message getting through to the inbox then your are very much mistaken. This article will explain why...

Amplify’d from blog.emailexperience.org

Dirty Words and the Spam Filter

Dirty Words and the Spam Filter

Monday, August 23, 2010 by Kelly Lorenz

warned

“Free”

“Percentage off”

“Urgent”

“Buy now”

ALL CAPS

Special characters (!, %, $, @, *….)

“Click here”

And on and on…

But, here’s the thing: They’re not hurting you and haven’t been for a while now.

rejected

For years senders have been warned away from utilizing “spammy” words that could cause their emails to end up in the spam folder or outright rejected at ISPs. These words (and punctuation) include: Read more at blog.emailexperience.org

 

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Email Marketing Open & Click Rates by Industry

Amplify’d from www.emarketer.com

Sources

Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies.

Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.

See more at www.emarketer.com

 

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DKIMCore.... very interesting

I will be spending a fair amount of time on this site tomorrow....

Amplify’d from dkimcore.org

What is DKIM Core?

DKIM Core is a way to attach a token (or tokens) to an email that tells the recipient who is responsible for the email (typically the token would represent the author of the email, the operator of the email service, or the owner of a mailing list, but it might also represent others, such as email reputation or certification services).

What is it useful for?

It allows an email sender to keep using the same token even if they change their “From” address, the IP address of their mailserver or the email service provider they use to send their email. That way anyone receiving the email can tell that the email is coming from the same organization as previous emails they've received. Read more at dkimcore.org

 

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Fail Safe Email Delivery for Web Apps

Chris takes you through the sometimes painful process of setting up a web app.

Amplify’d from thinkvitamin.com

Fail Safe Email Delivery for Web Apps

By Chris Nagele

I have to be honest with you. If you run a web app and it sends email, right now you’re probably blind. You have an app or site, you setup a local SMTP server and start firing messages through it. You don’t know if they are bouncing, making it to the inbox or just failing altogether.

To be fair, it’s not your fault. This is the way most people handle email. To ensure that those important emails get to the inbox, there is a lot more involved. I’m going to explain how to make it happen in two ways: The hard way and the easy way.

Before getting into the details, I should probably tell you about myself. My company, Wildbit, runs Postmark, which is an API based service for delivering email in web apps. While Postmark is new, we’ve been running Newsberry (an email marketing system) for years, giving us the experience to properly handle a large volume of email for many customers. Let’s jump in. Read more at thinkvitamin.com

 

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Hewlett Packard deceptive email campaign, is it spam?

Hewlett Packard send Deceptive Email to UCAS Mailing List



UCAS is a publically funded body in the UK. Apparently they rent their list to commercial organisations.



UCAS is the organisation that allots university places for students. On the day students expected their exam results they got an email with the headline "you've been accepted" from UCAS.



The contents of the email were actually a special offer for a laptop from HP.



Thi kind of deceptive behaviour turns an opted-in message into spam in my opinion.

Amplify’d from www.dailymail.co.uk

Student fury at 'You've been accepted' spam email from UCAS

Furious students voiced their anger with the university admissions service after they received a misleading spam email telling them 'you've been accepted' - just hours before they were due to pick up their A-level results.

Many of the teenagers assumed the email was official confirmation that they had achieved the required grades and had been accepted by their choice of university.

But the messages were simply adverts for a discounted Hewlett Packard laptop.

Spam: Students waiting to find out if they had been accepted into university received a misleading email from UCAS

The Universities and Colleges Admissions Service, UCAS, today apologised and said it would be working to prevent 'this type of situation in the future'.

But online message boards and a Facebook group set up by furious university hopefuls were flooded with messages attacking UCAS for sending the misleading email.

Raheem Kassam, spokesman for the Student Rights organisation, described the decision to send the email just hours before students were due to get their A-level results as 'utterly callous'.

He said: 'Some people are absolutely fuming. These people are waiting to find out what's happening with their future. It's an extremely important time for them and to receive an email like this from UCAS is completely wrong. To send something like that the day before A-level results is utterly callous. Heads will roll. It was a huge error of judgment.'

Another post on a separate online messageboard said: 'Got that email on my phone on the way back from work. My phone only displays the first four words in the email subject. Needless to say I was cursing UCAS.'

Another said: 'My heart stopped when I saw the email. It's totally wrong of them to do that to me.'

A UCAS spokesman said: 'We understand and apologise for the confusion this has caused to some applicants, and we are looking at reviewing our quality filters to avoid this type of situation in future.'

Hewlett Packard was unavailable for comment. Read more at www.dailymail.co.uk

 

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Can email marketers learn from a basketball coach?

Chris Hislop wrote a really nice blog piece discussing how email marketers could apply Bobby Knight's coaching techniques to their roles in email marketing.



I have just highlighted his main points so do be sure to visit his blog for the full article.

Amplify’d from blog2.ecoastsales.com

Email Marketing with Bobby Knight

by Chris Hislop on August 5, 2010

“I’d be less than honest if I didn’t say to myself, ‘What am I doing this for?’”

This, the question posed by coach Bobby Knight, is food for thought for fellow email marketers with new campaigns on their plate to design and execute. If you can’t look at what you have in front of you and make sense of it, what are you doing it for? If it doesn’t make sense to you, or the message/call to action feels empty, how do you think the recipient(s) of your message are going to react? Keep it simple. Keep it brief. Keep it straight and to the point – much like the coaching style of Mr. Knight. No fluff, no filler… lay it right out on the line and see how folks react. If you find yourself in a rut, always keep the notion, “what would Bobby Knight do?” in your head. If he would just crumple it up and toss it across the court, perhaps you should head back to the drawing board.

“We should not have to push you to work hard. You should work hard because you want to be a great player.”

“People change over the years, and that changes situations for good and for bad.”

“Discipline: doing what you have to do, and doing it as well as you possibly can, and doing it that way all the time.”

“The key is not the will to win… everybody has that. It is the will to prepare to win that is important.”

“Everybody hears, but few listen.”

“I think that – not only do I have to change some things, I mean, I think I have to eliminate a thing or two. Not just change it, but I mean, just get rid of it.”

“Failure, to me, is not having the desire to try. Having the desire to try is in its own way success.”

“A coach should never be afraid to ask questions of anyone he could learn from.” Read more at blog2.ecoastsales.com

 

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Someone say money was tight? Not at Intel!

Lots of money is spam and security.....

Amplify’d from emailexpert.org

Video: Intel buys Mcafee for 8 billion dollars

August 19th, 2010

Recession? What recession. Bill Curtis from Intel discusses the $7.69 Billion acquisition of Mcafee with Dave Dewall CEO of Mcafee and Renee James also of Mcafee. Read more at emailexpert.org

 

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Better email deliverability through hacking?

Spammers hacking personal email accounts for spamming

Their seems to be a growing trend and it has been noticed especially in New Zealand for personal email accounts to be hacked for the purpose of spamming the address book of the hacked account.

New Zealanders seem to be targetted in particular by hackers and spammers on Mainland China.

David Farrier from 3 News wrote yesterday about having his account hacked. Published as an article on 3news.co.nz Spam gets Personal

On his blog he says "Last night, someone in china logged into my personal email account and sent this to everyone in my address book."

The message that was spammed from his account went like this

“Last week, I have ordered china product Apple iPad 64GB

This website: dhsellso.com

I've received the item today, it’s amazing!”

David went on to say "I wasn't in China, and I don't own an Ipad. But like lots of other kiwis I've had my email account hijacked to send spam."

Buy a List, Send & Pray

Andrew Bonar discusses the interview between Genevieve Yeep and Michael Leander

Buying email lists in Asia Pacific | Genevieve Yeep discussion with Michael Leander

Buying email lists | Cheaper than email list rental?

Andrew lets off some steam :
Buying email lists | Cheaper than email list rental?

Confirmed Opt-in Myths Exposed

Confirmed opt-in as defined by SpamHaus, who is one of the most respected anti spam organizations in the world:

Known as “COI” in the legitimate bulk email industry, also known as “Confirmed Opt-in”, “Verified Opt-in” or sometimes “Double Opt-in”.

With Closed-Loop Opt-in the Recipient has verifiably confirmed permission for the address to be included on the specific mailing list, by confirming (responding to) the list subscription request verification. This is the standard practice for all responsible Internet mailing lists, it ensures users are properly subscribed, from a working address, and with the address owner’s consent.

In the event of “spam” accusation:

The Bulk Email Sender is fully and legally protected because the reply to the Subscription Confirmation Request received back from the recipient proves that the recipient did in fact opt-in and grant verifiable consent for the mailings.

Read more here: http://get-xtra.com/?p=91