Saturday, 21 August 2010

Email Marketing Open & Click Rates by Industry

Amplify’d from www.emarketer.com
Sources
E-Mail Marketing Open Rates Worldwide, by Industry and List Size, Second half 2008
E-Mail Marketing Open Rates Worldwide, Second half 2007-Second half 2008

Religious and spiritual organizations had the highest open rates among large lists, followed by telecommunications and travel companies.

Click-through rates for lists of over 1,000 recipients were also highest for religious e-mails, followed by travel, general consumer and retail.

E-Mail Marketing Click Rates Worldwide, by Industry and List Size, Second half 2008
See more at www.emarketer.com
 

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