EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email...
Charity focused Affinity Email Marketing
Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?
One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated. Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns.
About the author
Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.
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