 The movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges. Last week I attended the fall session of a conference where many industry leaders gathered to discuss email marketing. I had three key takeaways: authentication, authentication, authentication. In all seriousness, authentication is a topic which is still gaining momentum and strength, which was reaffirmed at this conference. Both the sender and receiver community are on the same page on the importance of authenticating each email.
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