Deliverability tips from an outsider with contacts on the inside. Email Reputation, IP vs Domain Reputation and more
Email Deliverability Headlines
Sunday, 6 March 2016
Ray Tomlinson & the history of email in his own words
Wednesday, 2 March 2016
Learn from Mandrill: The Cost of Free
https://www.icontrolwp.com/blog/life-after-mandrill/
Remember to catchup on it all: Deliverability.Buzz and the dedicated Mandrill paper:li : The Mandrill Migration Special Edition
AWS wants to welcome Mandrill users
- If you send emails through an SMTP interface, check out our SMTP endpoints.
- If you send emails through a web API, take a look at the SES API. You can interact with the SES API directlythrough HTTPS, or use one of the many AWS SDKs that take care of the details for you. AWS SDKs are available for Android, iOS, Java, .NET, Node.js, PHP, Python, and Ruby.
- If you are an API user, note that:
- Mandrill’s send method corresponds to SES’s SendEmail.
- Mandrill’s send-raw method corresponds to SES’s SendRawEmail.
- There is no corresponding send_at parameter for SES – messages are queued for delivery when you make an email-sending call to SES.
- There is no need to specify async – SES API calls are inherently asynchronous.
- If you process incoming email, we offer the ability to receive those emails through SES. Through our inbound processing, you can save your emails to S3, receive SNS notifications, and perform custom logic using Lambda.
- To help you maintain good deliverability, we can automatically DKIM-sign your emails using Easy DKIM. (You are also free to do that manually.)
- SES offers a mailbox simulator you can use to test your application’s handling of scenarios such as deliveries, bounces, and complaints.
Tuesday, 23 November 2010
6 reasons your email is blocked
What will get your email blocked ?
Thursday, 21 October 2010
Responsys seek deliverability specialist (San Fran)
Responsible for monitoring, evaluation, and support of email deliverability customers for a high volume email system. Ensures that email messages are properly constructed to meet industry best practices. Monitors email sends to secure the highest possible delivery rate. Creates and maintains relationships with ISPs, customers (internal and external) and solutions providers to quickly troubleshoot and resolve issues.
Email Deliverability Specialist at Responsys
Location: Anywhere in the US - this job can be remote (San Francisco Bay Area)
- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Marketing, Product Management, Management, Project Management
- Industries:
- Management Consulting, Internet, Information Technology and Services, Marketing and Advertising, Computer Software
- Posted:
- October 20, 2010 by Brian Snodgrass
- Compensation:
- Exclellent Comp, Benefits, Stock, 401k
- Referral Bonus:
Additional Information
- Local candidates only, no relocation (San Francisco Bay Area).
Read more at www.linkedin.com
- No third party applications.
Saturday, 16 October 2010
Fred Tabsharani blogging on Deliverability
EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email...
Charity focused Affinity Email Marketing
Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny. In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?
One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated. Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns.
Read more at emailexpert.org
About the author
Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.
Friday, 15 October 2010
Great post on email authentication from @Bronto
Proving Yourself: The Need to Authenticate
Chris Kolbenschlag
Read more at blog.bronto.com
Director of Deliverability at Bronto
Thursday, 14 October 2010
Spam botnets a growth industry in India
Indian cybercriminals developing sophistaced botnets
Cybercriminals in India creating botnets to capture PCs
Read more at economictimes.indiatimes.comNEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.
India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.
The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.
A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.
The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.
The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.
"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.
Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.
"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.
Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.
Though the numbers in India might seem small, but such attacks are increasing.
"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Spam botnets a growth industry in India
Indian cybercriminals developing sophistaced botnets
Cybercriminals in India creating botnets to capture PCs
Read more at economictimes.indiatimes.comNEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.
India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.
The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.
A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.
The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.
The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.
"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.
Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.
"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.
Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.
Though the numbers in India might seem small, but such attacks are increasing.
"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Email pre-headers, what is it all about?
Posted by Darrah MacLean at 6:31 AM
September 28, 2010: Subject Line + Preheader = The Perfect Pairing
In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com
Bringing sexy back to email
13 Brands Examined: New rules for sexy subject lines
ARTICLE HIGHLIGHTS:
- If you want to grow a mature email program, spend considerable time and energy testing a variety of offers
- Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.
It sets the tone.
It drives significance and importance.
It aligns expectations.
It creates engagement.
It delivers on the relationship.
It is your first level of interaction.
Read more at theemailwars.com
- Don’t be afraid to get creative and experiment with length and characters
Up close and personal with email
Remy Bergsma makes some great points
Personal EEMC invite – but it’s not personal
October 14th, 2010Remy Email marketing
When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam. Alas this was the case with an invitation for the European Email Marketing Conference I received from an ESP:
See more at emailblog.eu
Wednesday, 13 October 2010
Great birds eye view to deliverability problems
How to Resolve Common Deliverability Challenges
More than 80% of all delivery issues arise because of a problem with your sending reputation. Your sending reputation is based upon your sending patterns and volumes, mailing infrastructure, list hygiene (spam traps and unknown users), and subscriber complaints. Recently we gathered a bunch of data to figure out why our email was being blocked. Today, let's look at how we can resolve the reputation issues and get our email back to the inbox, based on the data we gathered.
Read more at www.mediapost.com
Constant Contact integrates with Klout
CONSTANT CONTACT ANNOUNCES FLOWTOWN INTEGRATION
Gives Small Businesses Deeper Insights into Customer Demographics and Social Network Reach; Enables More Targeted Email Marketing Campaigns
Constant Contact®, Inc.7 (Nasdaq: CTCT) has announced another technology integration through its AppConnect partner program aimed at making social media simple for small businesses. Constant Contact has partnered with Flowtown, a social media marketing platform, to provide users of its email marketing8 tool with deeper insights into their subscribers. Information includes demographics (age, gender), social network membership, and social influence, as measured by the Klout9 score, which quantifies reach by measuring the level of audience engagement.
Read more at www.constantcontact.com
Monday, 11 October 2010
Russia's biggest webmail supplier seeks $500m from London listing
Russia's biggest webmail supplier seeks $500m from London listing
Saturday, 4 September 2010
Fat Freddys Drop Tour the UK
Heading off to see FFD on Thursday, taking my daughter, introducing a whole new generation of the wonder that is NZ Dub.
encyclopedia
Fat Freddys Drop is a seven-piece band from Wellington, New Zealand, whose musical style has been characterised as any combination of dub, reggae, soul, jazz, rhythm and blues, and techno. Originally a jam band formed in the late 1990s by musicians from other bands in Wellington, Fat Freddy’s Drop gradually became its members' sole focus. Band members continued playing with their other respective groups—The Black Seeds
, TrinityRoots, Bongmaster, and others—for much of their 11-year career. Fat Freddy’s Drop are known for their improvised live performances; songs on their studio albums are versions refined over years of playing them live in New Zealand, and on tour abroad.
"Wandering Eye" (2006)
Tamaira
- This page was last modified on 14 August 2010 at 15:10.
- Text is available under the Creative Commons Attribution-ShareAlike License;
additional terms may apply.
See Terms of Use for details.
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.- Contact us
Sonar Kollektiv management
management
Read more at en.wikipedia.org
Tuesday, 24 August 2010
Deliverability & ISP Manager with Port25 experience (work from home)
Email Deliverability & ISP Manager at RevNet LLC
Location: Hackensack, NJ (Greater New York City Area)
URL: http://www.revnet.com
- Type:
- Full-time
- Experience:
- Mid-Senior level
- Functions:
- Advertising, Information Technology, Marketing
- Industries:
- Information Technology and Services, Online Media, Marketing and Advertising, Internet
- Posted:
- August 20, 2010
- Compensation:
- Very Competitive
- Referral Bonus:
Job Description
This position is located in Hackensack, NJ, approximately 10 miles from Manhattan. Opportunity is available to work from home for the right individual.
The position will be a hands-on position to help maintain the deliverability and continued success of RevNet internal email marketing campaigns. Individual will over see all the aspects of deliverability with major ISP including Yahoo, Gmail, and Hotmail. The job will entail maintaining and improving deliverability through best practices, white listing, feedback loop management, and ISP issue resolution. User will have access to the tools and resources available in the RevNet ETM technology to assist in large scale performance based email deliverability analytics.
Skills
Job Responsibilities
Read more at www.linkedin.com
- Setup and monitor feedback loops.
- White listing with all ISPs.
- Report on data quality of all list management clients.
- Stay up to date on all ISP changes and updates.
- Maintain and manage internal Power MTA servers.
- Maintain and manage all Email Service Providers relationships.
- Communicate with ISP's for any potential issues.
- Report to CEO and President on delivery statistics and publisher data performance.
- Ability to adapt to dynamic situations in a fast manor.
- Self Starter who can work independently and be very creative.
Qualifications
- At least 4 years experience in email marketing and deliverability with all the major ISPs.
- Familiarity with all the ISP processes.
- Regular attendance of Industry conferences and events.
- At least 2 years of Power MTA (Port25) Experience.
- Multi-tasker who can adapt to the situation at hand.
- Competitive spirit to succeed and grow.
Collecting Email Data in Mexico: do new laws affect you?
Outline of the new Mexican Data Protection Law
Summary
On 5 July 2010, the Mexican Ministry of the Interior published the Mexican Federal Law for the Protection of Personal Data in Control of Private Persons (the Data Protection Law or the Law), which came in force on 6 July 2010.
This Data Protection Law is Mexico's first law of its type at the federal level and creates a new set of obligations and compliance challenges for companies that collect, process, store or manage Personal Data (as defined below) in Mexico.
Although the Data Protection Law came into force on 6 July 2010, some of its effects are set to be implemented at later times, including, among others, the publication of regulations, certain requirements for data collectors and the ability of data subjects to request correction of their data.
This document aims to highlight some of the main aspects of the Law and its effects for general guidance purposes. However, it does not reflect all obligations which exist or could be applicable under the Law.
Who are subject to the Data Protection Law?
Data
Data Read more at bakerxchange.com
If Facebook was a country its people would be the poorest on planet
Maybe the third largest but it would be in a pretty bad state...
Mills
August 20, 2010 8:22 AM | By Stephen Mills
Read more at www.b2bm.biz
I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22...