Sunday, 6 March 2016

Ray Tomlinson & the history of email in his own words

Ray Tomlinson passed away this weekend, truly an internet pioneer and one that has more claim to the "inventor of email" moniker than any other. #RIP

It is the third legendary MIT-alumni Internet founding father to pass this year, Marvin Minsky died in January, and Wesley A. Clark in February.

Over at bbn.com Ray Tomlinson, shares the story of 'inventing' email in his own words:

"During the summer and autumn of 1971, I was part of a small group of programmers who were developing a time-sharing system called TENEX that ran on Digital PDP-10 computers. We were supporting a larger group working on natural language. Earlier, I had worked on the Network Control Protocol (NCP) for TENEX and network programs such as an experimental file transfer program called CPYNET.

I was making improvements to the local inter-user mail program called SNDMSG. Single-computer electronic mail had existed since at least the early 1960's and http://openmap.bbn.com/~tomlinso/ray/firstemailframe.html

In recognition of all his work, and his unique contribution to email, today Deliverability.Buzz has a special commemorative edition recognizing Rays achievements.

Wednesday, 2 March 2016

Learn from Mandrill: The Cost of Free

iControlWP has written a great post on the business lessons learned from Mandrill and why "Free" may be your most expensive choice in the longer term.

https://www.icontrolwp.com/blog/life-after-mandrill/ 

Remember to catchup on it all: Deliverability.Buzz  and the dedicated Mandrill paper:li : The Mandrill Migration Special Edition

AWS wants to welcome Mandrill users

This article is clipped from the Amazon SES Blog as it forbids crawlers which precluded its inclusion in Deliverability.Buzz  and the dedicated Mandrill paper:li : The Mandrill Migration Special Edition
After the recent announcement of changes with Mandrill, we have received many questions from Mandrill customers who are looking at options for email service providers.
Moving to a new platform can be daunting. If you want to understand what SES is and what it can do for you, check out our product detail page and Getting Started guide. We also have our re:Invent 2014 and 2015 presentations, with real-world examples on how to use the email sending and receiving capabilities of SES. Like many other AWS products, SES offers a free tier.
If you’re ready to dive in and start your migration, we have put together a list of resources to get you up and running with SES.
  • If you send emails through an SMTP interface, check out our SMTP endpoints.
  • If you send emails through a web API, take a look at the SES API. You can interact with the SES API directlythrough HTTPS, or use one of the many AWS SDKs that take care of the details for you. AWS SDKs are available for AndroidiOSJava.NETNode.jsPHPPython, and Ruby.
  • If you are an API user, note that:
    • Mandrill’s send method corresponds to SES’s SendEmail.
    • Mandrill’s send-raw method corresponds to SES’s SendRawEmail.
    • There is no corresponding send_at parameter for SES – messages are queued for delivery when you make an email-sending call to SES.
    • There is no need to specify async – SES API calls are inherently asynchronous.
  • If you process incoming email, we offer the ability to receive those emails through SES. Through our inbound processing, you can save your emails to S3, receive SNS notifications, and perform custom logic using Lambda.
  • To help you maintain good deliverability, we can automatically DKIM-sign your emails using Easy DKIM. (You are also free to do that manually.)
  • SES offers a mailbox simulator you can use to test your application’s handling of scenarios such as deliveries, bounces, and complaints.

Read the full post at  Amazon SES Blog 

Tuesday, 23 November 2010

6 reasons your email is blocked

How to succeed with email deliverability written by Loren McDonald of Silverpop. When thinking about tips for successful email deliverability, let’s first look at the inverse – what will get your email blocked or junked by an ISP or other receiver? There are 6 primary ways an ISP (let’s focus in them for simplicity) will block or filter your commercial messages.

What will get your email blocked ?

Thursday, 21 October 2010

Responsys seek deliverability specialist (San Fran)

Responsible for monitoring, evaluation, and support of email deliverability customers for a high volume email system. Ensures that email messages are properly constructed to meet industry best practices. Monitors email sends to secure the highest possible delivery rate. Creates and maintains relationships with ISPs, customers (internal and external) and solutions providers to quickly troubleshoot and resolve issues.

Amplify’d from www.linkedin.com


Email Deliverability Specialist at Responsys




Location: Anywhere in the US - this job can be remote (San Francisco Bay Area)


URL: http://www.responsys.com




Type:

Full-time

Experience:

Mid-Senior level

Functions:

Marketing, Product Management, Management, Project Management 

Industries:

Management Consulting, Internet, Information Technology and Services, Marketing and Advertising, Computer Software 

Posted:

October 20, 2010 by Brian Snodgrass






































Brian is a 2nd degree contact






Compensation:




Exclellent Comp, Benefits, Stock, 401k


Referral Bonus:








Additional Information

  • Local candidates only, no relocation (San Francisco Bay Area).
  • No third party applications.
Read more at www.linkedin.com
 

Saturday, 16 October 2010

Fred Tabsharani blogging on Deliverability

EmailExpert.org is hosting the complete back archives of Freds collection of blogs... Highlighted here is charity based affinity marketing via email...

Amplify’d from emailexpert.org

Charity focused Affinity Email Marketing

unicef-school

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention.  Because of persistent issues with spam, messages face continued scrutiny.  In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind.  The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need. The wisdom of partnering with a charity and creating inspirational messaging cannot be overstated.  Charity-related messaging has a proven positive effect on overall brand awareness which transcends generic “sales event” campaigns.


About the author



Fred Tabsharani is engaged in strategic marketing initiatives for Port25 Solutions, Inc., a globally recognized email software company which serves Email Service Providers and leading enterprises. After receiving his MBA from John F. Kennedy University, Fred immersed himself into the world of email deliverability and constantly discovers new insight from thought-leaders in the email industry. He is a columnist for a few industry blogging portals and is also a member of several email based organizations including but not limited to MAAWG and the Email Experience Council. Fred’s goal is to continue honing his skills and knowledge in this space and to build timeless industry relationships that transcend business goals.



Read more at emailexpert.org
 

Friday, 15 October 2010

Great post on email authentication from @Bronto

Amplify’d from blog.bronto.com

Proving Yourself: The Need to Authenticate

PassportThe movement towards authentication continues more and more as senders struggle with delivery problems and inbox placement challenges.  Last week I attended the fall session of a conference where many industry leaders gathered to discuss email marketing. I had three key takeaways: authentication, authentication, authentication.  In all seriousness, authentication is a topic which is still gaining momentum and strength, which was reaffirmed at this conference. Both the sender and receiver community are on the same page on the importance of authenticating each email.

Chris Kolbenschlag

Director of Deliverability at Bronto

Read more at blog.bronto.com
 

Thursday, 14 October 2010

Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.

India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.

The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.

A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.

The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.

The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.

"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.

Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.

"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.

Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.

Though the numbers in India might seem small, but such attacks are increasing.

"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Read more at economictimes.indiatimes.com
 

Spam botnets a growth industry in India

Indian cybercriminals developing sophistaced botnets

Cybercriminals in India creating botnets to capture PCs

NEW DELHI: Cybercriminals in India are increasingly looking at creating botnets, network of computers aimed at attacking and 'capturing' PCs to spread viruses through them to other systems, a Microsoft report said today.

India ranks 25th in terms of bot infections detected and removed in the quarter ended June 2010, according to the Microsoft Security Intelligence Report version 9. The report covered 200 countries and territories.

The country had 38,954 computers with bots cleaned in Q2 this year compared to 37,895 computers in the previous quarter.

A Botnet is a network of computers, controlled by one computer (bot herder), which attacks another PC and makes it a part of its network. The main drivers for botnets are for recognition and financial gains.

The larger the botnet, the more recognition the herder can claim to have among the cybercriminal community.

The bot herder can also offer services of the botnet to third parties, usually for sending spam messages. Due to the large numbers of machines within the botnet, huge volumes of such mails can be generated.

"It is clear that the controllers work hard to sustain, maintain and grow them for financial gain. If it is a consumer the data and financial loss may not amount to a huge amount, but the loss is more severe if we talk about organsiations or at a government level," Microsoft India Chief Security Officer Sanjay Bahl told PTI.

Microsoft estimates that USD 780 million was lost globally in 2008-09 to spam mails.

"It's clear that the evolution of the botnet is a major concern. As well as the prominent rise in infections on a global scale, data from this year's report has also shown that cybercriminals are now using more sophisticated techniques like botnets to further their reach of potential victims," Ovum Analyst Graham Titterington said.

Over the past few years, volumes of spam originating from a single computer has dropped in order to thwart spam detection. The trend is moving towards using a larger number of compromised hosts for sending smaller amount of messages. This helps evade detection by anti-spam techniques.

Though the numbers in India might seem small, but such attacks are increasing.

"Cybercriminals play with vulnerabilities. For example, in a developing country like Brazil, people are engaging in online payments, so the cyber criminal will try and attack through spam mails promising lottery, bank payments, etc," Bahl said.
Read more at economictimes.indiatimes.com
 

Email pre-headers, what is it all about?

Amplify’d from www.smith-harmon.com


Posted by Darrah MacLean at 6:31 AM

September 28, 2010: Subject Line + Preheader = The Perfect Pairing

In a meeting with a client recently, I was asked whether preheaders were REALLY that important. My answer? Uh, yea, they are REALLY that important. For subscribers checking email on mobile phones, the preheader continues the story set up in the subject line. Ignoring this precious piece of real estate is a big miss on the part of email marketers. Case in point: kate spade. Scrolling through my inbox on my iPhone, this is what I saw...Read more at www.smith-harmon.com
 

Bringing sexy back to email

Amplify’d from theemailwars.com

13 Brands Examined: New rules for sexy subject lines

ARTICLE HIGHLIGHTS:

  • If you want to grow a mature email program, spend considerable time and energy testing a variety of offers
  • Avoid using your sender name as a repetitive part of the subject line, and personalize only where it makes sense
After reading this, my hope is that you will walk away and pull a Justin Timberlake on your email marketing programs by bringing sexy back — and it all starts with the subject line.
Why the subject line? Well, it is your first line of impact no matter what device or inbox type it hits.

  • It sets the tone.


  • It drives significance and importance.


  • It aligns expectations.


  • It creates engagement.


  • It delivers on the relationship.


  • It is your first level of interaction.

    • Don’t be afraid to get creative and experiment with length and characters
    Read more at theemailwars.com
     

    Up close and personal with email

    Remy Bergsma makes some great points

    Amplify’d from emailblog.eu

    Personal EEMC invite – but it’s not personal

    October 14th, 2010Remy Email marketing

    When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system you’re using) know a person, don’t start the message with Dear Sir / Madam. Alas this was the case with an invitation for the European Email Marketing Conference I received from an ESP:

    See more at emailblog.eu
     

    Wednesday, 13 October 2010

    Great birds eye view to deliverability problems

    Amplify’d from www.mediapost.com
    How to Resolve Common Deliverability Challenges

    More than 80% of all delivery issues arise because of a problem with your sending reputation.  Your sending reputation is based upon your sending patterns and volumes, mailing infrastructure, list hygiene (spam traps and unknown users), and subscriber complaints. Recently we gathered a bunch of data to figure out why our email was being blocked. Today, let's look at how we can resolve the reputation issues and get our email back to the inbox, based on the data we gathered.

    Read more at www.mediapost.com
     

    Constant Contact integrates with Klout

    Amplify’d from www.constantcontact.com

    CONSTANT CONTACT ANNOUNCES FLOWTOWN INTEGRATION

    Gives Small Businesses Deeper Insights into Customer Demographics and Social Network Reach; Enables More Targeted Email Marketing Campaigns

    Constant Contact®, Inc.7 (Nasdaq: CTCT) has announced another technology integration through its AppConnect partner program aimed at making social media simple for small businesses. Constant Contact has partnered with Flowtown, a social media marketing platform, to provide users of its email marketing8 tool with deeper insights into their subscribers. Information includes demographics (age, gender), social network membership, and social influence, as measured by the Klout9 score, which quantifies reach by measuring the level of audience engagement.

    Read more at www.constantcontact.com
     

    The puppy has a message about buying email lists

    Saturday, 4 September 2010

    Fat Freddys Drop Tour the UK

    Heading off to see FFD on Thursday, taking my daughter, introducing a whole new generation of the wonder that is NZ Dub.

    Amplify’d from en.wikipedia.org
    encyclopedia


    Fat Freddys Drop is a seven-piece band from Wellington, New Zealand, whose musical style has been characterised as any combination of dub, reggae, soul, jazz, rhythm and blues, and techno. Originally a jam band formed in the late 1990s by musicians from other bands in Wellington, Fat Freddy’s Drop gradually became its members' sole focus. Band members continued playing with their other respective groups—The Black Seeds, TrinityRoots, Bongmaster, and others—for much of their 11-year career. Fat Freddy’s Drop are known for their improvised live performances; songs on their studio albums are versions refined over years of playing them live in New Zealand, and on tour abroad.

    Seven men in suits standing near the ocean posing for a photo.
    Seven musicians on a stage with various instruments and microphones, audience members raise their hands in a clapping motion
    "Wandering Eye" (2006)








    The first single of Based on a True Story demonstrates the band's reggae and soul influences.





    Aerial view of Wellington, New Zealand. The band, and The Drop label, are headquartered in Lyall Bay (center-left)[48]
    A sprawling city on a peninsula as seen from an aircraft. The landmass is pocketed with many bays and coves.
    Tamaira
    Sonar Kollektiv management
    management
    Read more at en.wikipedia.org
     

    Tuesday, 24 August 2010

    Deliverability & ISP Manager with Port25 experience (work from home)

    Email Deliverability & ISP Manager at RevNet LLC

    Location: Hackensack, NJ (Greater New York City Area)

    URL: http://www.revnet.com

    Amplify’d from www.linkedin.com

    Type:

    Full-time

    Experience:

    Mid-Senior level

    Functions:

    Advertising, Information Technology, Marketing 

    Industries:

    Information Technology and Services, Online Media, Marketing and Advertising, Internet 

    Posted:

    August 20, 2010


    Compensation:




    Very Competitive


    Referral Bonus:








    Job Description

    This position is located in Hackensack, NJ, approximately 10 miles from Manhattan. Opportunity is available to work from home for the right individual.





    The position will be a hands-on position to help maintain the deliverability and continued success of RevNet internal email marketing campaigns. Individual will over see all the aspects of deliverability with major ISP including Yahoo, Gmail, and Hotmail. The job will entail maintaining and improving deliverability through best practices, white listing, feedback loop management, and ISP issue resolution. User will have access to the tools and resources available in the RevNet ETM technology to assist in large scale performance based email deliverability analytics.

    Skills

    Job Responsibilities





    - Setup and monitor feedback loops.


    - White listing with all ISPs.


    - Report on data quality of all list management clients.


    - Stay up to date on all ISP changes and updates.


    - Maintain and manage internal Power MTA servers.


    - Maintain and manage all Email Service Providers relationships.


    - Communicate with ISP's for any potential issues.


    - Report to CEO and President on delivery statistics and publisher data performance.


    - Ability to adapt to dynamic situations in a fast manor.


    - Self Starter who can work independently and be very creative.





    Qualifications





    - At least 4 years experience in email marketing and deliverability with all the major ISPs.


    - Familiarity with all the ISP processes.


    - Regular attendance of Industry conferences and events.


    - At least 2 years of Power MTA (Port25) Experience.


    - Multi-tasker who can adapt to the situation at hand.


    - Competitive spirit to succeed and grow.

    Read more at www.linkedin.com
     

    Collecting Email Data in Mexico: do new laws affect you?

    Amplify’d from bakerxchange.com
    Outline of the new Mexican Data Protection Law

    Summary

    On 5 July 2010, the Mexican Ministry of the Interior published the Mexican Federal Law for the Protection of Personal Data in Control of Private Persons (the Data Protection Law or the Law), which came in force on 6 July 2010.

    This Data Protection Law is Mexico's first law of its type at the federal level and creates a new set of obligations and compliance challenges for companies that collect, process, store or manage Personal Data (as defined below) in Mexico.

    Although the Data Protection Law came into force on 6 July 2010, some of its effects are set to be implemented at later times, including, among others, the publication of regulations, certain requirements for data collectors and the ability of data subjects to request correction of their data.

    This document aims to highlight some of the main aspects of the Law and its effects for general guidance purposes. However, it does not reflect all obligations which exist or  could be applicable under the Law.

    Who are subject to the Data Protection Law?
    Data
    Data Read more at bakerxchange.com
     

    If Facebook was a country its people would be the poorest on planet

    Maybe the third largest but it would be in a pretty bad state...

    Amplify’d from www.b2bm.biz
    Mills




    August 20, 2010 8:22 AM | By Stephen Mills



    If Facebook was a country...




    August 20, 2010 8:22 AM | By
    Stephen Mills








    I’m sure everyone now knows that if Facebook was a country, it’d be the third largest in the world. But... 1. If Facebook was a country it’d have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada) 2. If Facebook was a country its people would be the poorest on the planet by a distance with GDP per capita less than 10% of the next poorest (Burudi) 3. If Facebook was a country its airports and ports would have to be massive gridlocked – its population would only spend 22...


    0 comments | Full story



    Read more at www.b2bm.biz